WORK
WRITING INFO

  1. Presented by OSTAR × House Bl3nd
    Arcade Rave: Gotta Gacha — Friday, August 21, 2026

    Project Unsanctioned — hero

    PROJECT UNSANCTIONED

    a month-long rave campaign in four parts

    2026

    A month-long rave campaign for OSTAR × House Bl3nd.

    Shot across three cameras — the hero film on Sony FX3 (S-Log3), the teaser on Sony a7III (S-Log2), and stills on Fujifilm X-S20 and Sony a7IV (S-Log3). The final cut keeps only the party — Scene 2; the planned parking-lot sequence (Scene 1) was cut in pre-production. The campaign rolled out in four parts: the hero film (Aug 11), a photo drop (Aug 14), a three-days-out teaser (Aug 18), and a post-rave recap (Aug 21).

  2. TRAILER / HERO — AUG 11

    Project Unsanctioned — watch WATCH ON YOUTUBE →
    YouTube Instagram TikTok

  3. PHOTO DROP — AUG 14

    Stills by Michael Counts, edited by PJ Kim.

    SHOT ON — FUJIFILM X-S20 · EDITED BY PJ KIM

    Photo drop — 01
    PHOTO DROP — 01
    Photo drop — 02
    PHOTO DROP — 02
    Photo drop — 03
    PHOTO DROP — 03
    Photo drop — 04
    PHOTO DROP — 04
    Photo drop — 05
    PHOTO DROP — 05
    Photo drop — 06
    PHOTO DROP — 06

  4. 3 DAYS BEFORE — AUG 18

    Cut three days before the rave — the teaser that maxed out the RSVP list.

    CUT FROM ANTHONY'S CAMERA ROLL

    3 Days Before — watch on Instagram WATCH ON INSTAGRAM →
    Instagram House Bl3nd Gotta Gacha

    SHOT ON — SONY A7III · S-LOG2 · ANTHONY NGUYEN

    00:00:00:22
    00:00:00:22 — cold open
    00:00:00:28
    00:00:00:28
    00:00:01:20
    00:00:01:20
    00:00:03:02
    00:00:03:02
    00:00:03:23
    00:00:03:23
    00:00:04:07
    00:00:04:07
    00:00:04:28
    00:00:04:28
    00:00:05:24
    00:00:05:24
    00:00:06:06
    00:00:06:06 — arcade
    00:00:08:27
    00:00:08:27 — end frame

  5. Arcade Rave: Gotta Gacha — Friday, August 21, 2026 · 10PM–2AM

    POST-RAVE — IMPACT

    The teaser earned its keep — the room filled and the RSVP list capped.

    +100Kinstagram impressions · one month of the teaser
    +144instagram followers gained
    361marked “went” — RSVP list maxed out
    ~250actually through the door
    Arcade Rave banner — Justin Lagman
    BANNER — JUSTIN LAGMAN · AUG 12
    Arcade Rave lineup — Justin Lagman
    LINEUP — JUSTIN LAGMAN · AUG 21

    STILLS — SONY A7IV · S-LOG3 · ALEX GE

    Arcade Rave — 01
    ARCADE RAVE — 01
    Arcade Rave — 02
    ARCADE RAVE — 02
    Arcade Rave — 03
    ARCADE RAVE — 03
    Arcade Rave — 04
    ARCADE RAVE — 04
    Arcade Rave — 05
    ARCADE RAVE — 05
    Arcade Rave — 06
    ARCADE RAVE — 06
    House Bl3nd Gotta Gacha

  6. BTS — JUN 16 → AUG 21

    Six weeks from first meeting to load-out — the process behind the film.

    First meeting on June 16, followed by June 30, July 10, and July 26, then the full logistics meeting on August 12. Production ran from August 1 through the night of the rave.

    A sound-design breakdown covers the SFX layer by layer; a separate tutorial walks through the color grade. The coloring carousel shows the pre-OOTF pass on the parking-lot scene (Scene 1) — since cut — kept here as a process artifact, not the finished look.

    The three-days-out teaser was cut from Anthony's a7III roll (S-Log2) and graded into the campaign's monochrome palette ahead of the film's final lock.

    BTS — scripts
    BTS — SCRIPTS
    BTS — directing
    BTS — DIRECTING
    BTS — editing
    BTS — EDITING
    BTS — food
    BTS — FOOD
    SFX Breakdown — TikTok Coloring Breakdown — TikTok Coloring Carousel — Instagram

  7. CREDITS

    HERO FILM

    Presented byOSTAR × House Bl3nd
    StarringLizette Mina · Meekel T Kim-Riney · Sianna Gelido
    Directed byIrwin Patcharaput · PJ Kim
    Edited byPJ Kim
    Color byPJ Kim
    PhotographyMichael Counts
    DJJustin Tancinco · Irwin Patcharaput
    VideographyAnthony Nguyen · Justin Lagman · Gabriel Del Rosario · Gabe Diego
    FeaturingPenelope Talbert · Loreto Albaran · Emma Cruz · Destiny Aniciete · Monica Bumanlag · Lindsey LuMarque · Tina Ngo · Kathleen Yang
    VehiclesSami Ahmed · Jaden Judge · Ryan Curamen
    Special thanksBB.Q Chicken (Troy & Clinton Township — “Real crispy. Real Korean.”) · Miss Chang An (Troy, MI) · Shun Ramen & Sushi (Madison Heights, MI) · QQ Bakery (Madison Heights, MI) · House Bl3nd Studio (Jimmy, Johnny & Anthony Nguyen · Russell Industrial Center, Detroit)

    SHOT ON — SONY FX3 · S-LOG3

    PHOTO DROP — AUG 14

    PhotographyMichael Counts — Fujifilm X-S20
    Edit byPJ Kim

    3 DAYS BEFORE — TEASER

    CinematographyAnthony Nguyen — Sony a7III · S-Log2
    Edited byPJ Kim
    Color byPJ Kim

    POST-RAVE — ARCADE RAVE: GOTTA GACHA

    Event photographyAlex Ge — Sony a7IV · S-Log3
    Design — banner & lineupJustin Lagman
    Presented withHouse Bl3nd · Gotta Gacha — gottagacha.com